병원매거진
로그인 | 회원가입 | 원클릭연장 | 이용 기관/기업 고객센터
  

여성 / 패션 / 요리 / 인테리어 / 시사 Best | 초등생 / 중학생 Best


        


병원심볼
  • 매거진B(한글판) 11월호 소호하우스
  • 매거진F 콩
원클릭 연장
제휴 브랜드
마이페이지
고객센터
신문 구독

[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   비미디어컴퍼니
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
바로구매하기
장바구니 담기 관심목록 담기



현재 정기구독 주문시 2019년 12월호 (82호) 부터 발송됩니다.  

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)











■    About the Issue 

 

      Welcome to the 81st issue of  B.  

 

        For quite a long time in history, individual life was judged in relation to the groups they belonged to— family, school, company, and so forth. Those groups evolved into social classes. In the past, rites of passage were extremely important because the group or class an individual belonged to exerted greater power than the individual alone. A sense of belonging or class consciousness still exists to this day, but they manifest in different forms. As the power has been transferred from elite groups to more people, individual power trumps that of the group. With various social media platforms such as Facebook or Instagram, individuals have formed their own communities. Countless online and offline communities revolving around personal interests, tastes, and social causes are popping up everywhere now in response to this shift. For the past few years, a number of creative, community-based activities even started to prove profitable. It’s not an exaggeration to say that the business of communities is literally booming. 

 

        Soho House, featured in this issue, is closely linked to the spirit of community as the brand started as a private membership house. Founded in 1995 in London, Soho House has been expanding its community, constructing physical establishments called “houses” in metropolitan cities across the world. The club has garnered attention for targeting the “creative class” for members, breaking the existing class order or rigorism that had been strictly observed 3 by other social clubs. In Soho House, the symbols of the upper class—wealth, dynastic family names, fancy suits, and super cars—are not welcome so much. As a matter of fact, when founder Nick Jones opened the house, he refused to give membership to anyone in finance or real estate, and he introduced the infamous no-tie rule to make certain the atmosphere would feel free and casual. All these novel approaches were designed to attract creatives, who prove their worth with edgy thinking and work, and create a venue where they can gather, eat, and drink.

 

        Soho House remains undiminished despite the rise of local community-based lifestyle hotels and coworking office spaces largely thanks to its unique culture, which has been established through rules and standards that are enforced around the clock. Laptops are only allowed in designated areas, and taking video and posting content about the house on social media is prohibited. In Soho House, free communication is encouraged, but at the same time, privacy is taken extremely seriously. In such an atmosphere, members gain a genuine sense of belonging, feeling protected and safe within the premise walls. The interior design follows this philosophy strictly, too. Rather than being filled with stimulating colors and shapes, the houses are furnished with familiar items and objects to make members feel comfortable so that everyone can settle in easily. It’s also proven by a staff member’s remark that “being cool” is what they avoid. They pursue a timeless ambience that is immune to trends. 

 

       Making people feel protected and safe is key across all affairs in the hospitality industry. We’ll be always intrigued by new cafés or restaurants, but at the end of the day, only a few places will make us feel like we belong. In that sense, places where we feel sure that we won’t encounter unpleasant situations or regret visiting and ones where we can expect the same quality service at any given time are at a great advantage. Soho House has retained tens of thousands of members—an achievement that has to everything to do with trust, and nothing to do with publicity. The expertise that Soho House has honed over the past 20 years while earning trust from its members is being used today to refine its 4 business into even more highquality services. It seems possible that, someday, Soho House brand restaurants, hotels, resorts, and spas may break out from behind the wall of exclusivity and dominate the hospitality world.

 

       Eunsung Park 

       Content & Editorial Director 

 






정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅,

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,디자인,브랜드비,비매거진,브랜드B,B매거진 



    



최근호 정기발송일( 01월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)


    























 







 

Table of contents

 

02 INTRO

 

09 EDITOR’S LETTER

 

12 MADE IN HAMBURG

Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg

 

24  OPINION: ZAIM KAMAL

Zaim Kamal,Creative Director of Montblanc

 

30 IN THE SHOWCASE

Montblanc sightings in German writing instrument stores

 

36 INK BAR

Secrets behind the use and maintenance of fountain pens by Montblanc experts

 

42 CREATORS: SERANG CHUNG,JAEHOON CHOI

A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc

 

48 COLLECTORS:SEYONG PARK, THOMAS PÖTZSCH

Values of Montblanc writing tools unpacked by two collectors from Korea and Germany

 

54 CONNECTED

Signature products from Montblanc’s diverse selections

 

64 OPINION: DAVIDE CERRATO

Davide Cerrato, Managing Director of Montblanc International’s Watch Division

 

70 IN WATCHMAKER'S HOUSE

Montblanc watch factories in Villeret and Le Locle

 

78 CRITIC

Fountain pen and watch experts contemplate Montblanc today

 

82 MAKERS:STEFAN FINK,MARC NEWSON

Designer-maker and industrial designer chat about writing instrument design

 

88 INSTRUMENTAL

 

98 BRAND STORY

How one writing instrument brand became a luxury label

 

108 INTERVIEW

Nicolas Baretzki, CEO of Montblanc International

 

112 PERSONAGE

Influential historical documentswritten and signed with Montblanc pens

 

114 WRITTEN LEGACY

Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line

 

118 DEVOTED

Support for cultural arts through Montblanc pens

 

122 INTERVIEW

Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation

 

126 DIGEST

Montblanc’s brand positioning and the writing instruments market

 

132 REFERENCES

Books and films on Montblanc and fountain pens

 

135 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road

 

14 Perspectives

Four creators talk about Mini design and value

 

18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering

 

30 Restorer

A restoration shop shines light on how popular classic Minis are globally

 

36 In London

A travel agency that started with the idea of London city tours in Minis

 

42 With Minis

Classic Mini lovers encountered in London

 

46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years

 

54 Buzzing

Mini owners share their thoughts on new Mini and classic models online

 

58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini

 

60 Versus

Comparison and analysis of classic Mini and new Mini

 

70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design

 

82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city

 

94 Signal

 

102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility

 

110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation

 

116 Expansion

Mini explores new frontiers under the “creative use of space”motto

 

118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today

 

122  British Cars

British car brands with unique identities, principles, and ample charm

 

126 Figures

Mini’s history and growth in numbers

 

129 References

 

131 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12The Paris Way

Parisians share their experiences with A.P.C.

 

18 Perspective

Various thoughts by Jean Touitou and the A.P.C.

 

22 Opinion

Jean Touitou, founder of A.P.C.

 

28 The Heart of A.P.C.

A.P.C. studio and atelier as the cradle of balanced designs

 

34 Essentials

Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic

 

44 Brand within a Brand

Collaboratively produced A.P.C. quilts, sneakers, and American clothing line

 

52 Campaigns

The chronicles of A.P.C. campaigns reflect the brand’s aesthetic

 

58 Transmission

Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

64 23 Rue Royale 75008 Paris

The living archive of A.P.C.

 

 

72 Opinion

Ezra Petronio, founder of Self Service

 

78 Interaction

A.P.C. continues to evolve through active explorations into a variety of industries

 

90 Simply Radical

Four brands seek simple answers from the core

 

98 Opinion

Masamichi Katayama, founder of Wonderwall

 

104 A.P.C. in the Cities

Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul

 

116 Spirit

A.P.C. enthusiasts react to the brand spirit

 

124 Heritage Denim

A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim

 

136 Brand Story

The journey of A.P.C., a brand that grows with understated designs and high quality

 

144 Interviews

CEO Francois-Cyrille de Rendinger

Art Director Judith Touitou

 

148 Headquarters

In the heart of A.P.C.’s creative DNA

 

152 Inspiration

The things that inspire Jean and Judith Touitou

 

156Denim Guide

The basic elements of the denim pant

 

160Figures

A.P.C.’s growth in numbers

 

163 References

 

166 Outro


 













 







 

 

Table of contents


02 Intro


09 Editor’s Letter


12 In Yamagata

Yamagata factory where premium G-Shock products are made

 

20 Opinion

KikuoIbe, inventor of G-Shock

 

26 Engineering

Intensive G-Shock performance tests

 

34 Components

A closer look at G-Shock components

 

40 Technology

G-Shock’s accurate time-telling technology and durable form

 

42 Lineup

Descriptions of each lineup by a G-Shock designer

 

48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan

 

54 Retail

Specialty shops that sell G-Shock watches

 

60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches

 

66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

 

70 Opinion

Shinsuke “Alex” Nakada, director of Beams

 

76 Collaboration

The many sides of G-Shock seen through 57 collaborative products

 

84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi

 

88 Collection

A G-Shock collector talks to about his taste and reasons for collecting

 

92 Customizing

The story of one customizing expert’s strong attachment to G-Shock

 

98 The Molded

 

108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand

 

116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company

 

122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru

 

126 Dictionary

Wristwatch-related terms and definitions

 

128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures

 

131 References

 

133 Outro

 


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Welcome

Blue Bottle patrons of Tokyo

 

16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

 

20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes

 

26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture

 

30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

 

34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

 

 

42Opinion

TaesuIm, creative branding director of Stndrd

 

46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks

 

50Experience

Spaces that materialize the Blue Bottle brand philosophy and coffee experience

 

63Opinion

Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

 

66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

 

70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

 

80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

 

86Refined

 

96Brand Story

The stories behind Blue Bottle’s birth and growth

 

104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee

 

112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

 

118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth

 

122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

 

124 Coffee Capitals

Four cities with distinctly unique café cultures

 

128 Seoul

A look at Blue Bottle’s second global destination

 

132 Figures

Blue Bottle’s specialty coffee business and influence in numbers

 

135 References

 

137 Outro


 













 








잡지 맛보기가 없습니다.








    





매거진 B(한글판) Magazine B, 매거진비
  


머니S Money S (舊 머니위크)
  


월간 조세
  


치프 익스큐티브 Chief Executive
  


주간세무경영
  


    








  장바구니   0
 최근 본 상품  1
 주문조회  0
 만기  D-0
 고객센터